01 — What I built
A real brand, live.
Positioning, product pages, editorial copy, cash-on-delivery — a full store, live at almazabeauty.com. Not a template.
A UAE beauty brand I built end to end — the store, the creative, and the ad operation. It got zero sales, so I traced it to a single broken setting and fixed it.
Positioning, product pages, editorial copy, cash-on-delivery — a full store, live at almazabeauty.com. Not a template.
A whole ad-creative system — premium, hand-only, every claim literally true. No loud red badges that scream "cheap dropship."
Traffic came. Orders didn't. Easy to blame the product or the creative — instead I treated the zero as a signal to investigate.
So Meta optimised for the wrong event — cheap clicks, never buyers. The campaign wasn't failing to sell; it was never trying to. I reconnected the pixel and unlocked purchase optimisation.
A brand, a creative system, a real ad operation, and the ability to read a failure and trace it to the cause. No revenue yet — the skill is the point.